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Shiftgig

Product Marketing Manager

Client Marketing – Chicago, Illinois
Department Client Marketing
Employment Type Full-Time
Minimum Experience Experienced

Shiftgig is hiring a Product Marketing Manager. In this role, you will be responsible for ensuring the business users on our platform have a great experience. You’ll be in charge of end-to-end product strategy, all product internal and external assets conceptualization, market validation, execution, delivery, and measurement. We are looking for an experienced product marketing pro who is passionate about creating intuitive, beautiful, and polished experiences that solve real-world business problems.

 

About Shiftgig

Shiftgig connects businesses with the on-demand workforce through our industry-leading mobile platform. Our technology provides financial opportunity for workers seeking flexibility and choice, while delivering powerful business agility to companies.

 

Role / Responsibilities

As a Manager of Product Marketing, you will be responsible for the outbound marketing activities for the Shiftgig products. This position will report to the Director of Marketing and will work closely with sales and product to craft the messaging and positioning for products and assist in developing innovative marketing programs that drive demand generation and sales growth.

Additional responsibilities include:

  • Responsible for telling the story of our products and features and translating the features and functionality into content for internal and external use.

  • Lead the go-to-market strategy for our product and feature releases, including messaging and positioning, product launches, sales enablement, and marketing analytics. Work with internal and external stakeholders, including partners, to ensure market readiness and successful launches.

  • Work closely with the sales team to identify, prioritize, and create the most effective marketing material for the sales process in the form of case studies, white papers, sales decks and competitor analysis.

  • Use customer and competitive research and use it to influence product strategy and drive effective messaging.

  • Collaborate with product management and sales on monetization strategy with respect to pricing, packaging, and positioning.

  • Drive value propositions, competitive positioning, product adoption and usage rates by supporting market-facing programs and effective product launch support.

  • Assist on sales calls with appropriate to provide deeper dives into the product.

Desired Experience / Qualifications

Successful candidates will have the following qualifications:

  • BA/BS, preferably in Marketing

  • 2-3 years of professional experience in marketing and/or advertising

  • Product Marketing experience

  • B2B / SaaS experience

Benefits:

  • Medical/Rx – Enroll or waive coverage, three plan options

  • HRA – Health Reimbursement Account

  • HSA –  Health Savings Account

  • Dental

  • Vision Care

  • Healthcare Flexible Spending Account

  • Dependent Care Flexible Spending Account

  • Parking and Transportation

  • Voluntary Life Insurance

  • Short-Term Disability Insurance

  • Voluntary Long-Term Disability Insurance

  • Pet Insurance 

  • Virtual Visits via HealthiestYou 

  • Identity Theft Protection 

  • 401(K) Retirement Plan

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  • Location
    Chicago, Illinois
  • Department
    Client Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced
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